What gets removed
Paste a link and the clean version appears straight away, with a list of every parameter that was taken out and what it is for. Switch to Text with links to clean every link in a message, a document or a list in one go; the text around them is left untouched.
- Campaign tags: every
utm_*parameter, plus Mailchimp'smc_cidandmc_eid, HubSpot's_hsencand Marketo'smkt_tok. - Ad click IDs:
fbclid,gclid,gbraid,wbraid,msclkid,twclid,ttclid,li_fat_idand more. - Share trackers:
igshidon Instagram links,sion YouTube and Spotify,sandton X, plus Amazon'srefsegments and similar site-specific tags.
The si, s and ref names are only removed on the sites that use them for tracking, because other sites use the same names for real settings. Parameters that are kept stay byte for byte as they were.
Cleaner questions
Will a cleaned link still work?
Almost always. Tracking parameters are read by analytics and ad tools, not by the page itself. If a site needs a parameter, add its name to Never remove.
Can it expand short links like bit.ly?
No. Finding out where a short link goes means requesting it, and this page never contacts the sites in your links. It does unwrap redirect links that carry their destination inside the address, such as google.com/url?q=.
Are the links I paste sent anywhere?
No. Cleaning happens in your browser with a fixed list of rules. Nothing you paste leaves the page unless you choose to open a link.